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Know · Understand · Act

Know where you stand.
Understand why. Act with confidence.

From the Provider Portal to a standing advisory partnership — every Blairgowrie product draws on the same intelligence layer. The journey from position to decision, at a scale and speed no analyst team could maintain.

Book a conversation → See the Provider Portal
3 advisory tiers — from Provider Portal to Gamekeeper Partnership
9+ intelligence products across the suite
80M+ verified records across 15 official sources
15 verified public databases across the full intelligence layer
Know Your Position

Start with the evidence. Make decisions that survive scrutiny.

Before you can decide where to go, you need to know precisely where you stand. The Know tier begins with the Provider Portal, deepens through five annual intelligence reports, and culminates in the Institutional Health Diagnostic — the synthesis that reads all five dimensions together. This is the evidence base every strategic decision should be built on.

Your institution's data. Six dashboards. Open access.

"We want to understand our position before we commit to a commission. What can we see before we buy?"

HESA • UCAS • OfS • Graduate Outcomes • NSS
Primary user Vice-Chancellor, Director of Planning, Director of Student Recruitment, University Secretary, Finance Director
What you get
Six live dashboards covering your institution's growth and recruitment performance, graduate outcomes, access and participation gaps, OfS regulatory compliance, people and resources, and an executive summary for the VC. Personalised to your institution. Available now at portal.blairgowriehe.com.

Six dashboards included

Growth & Recruitment
Demand funnel, enrolment trajectory, peer benchmarks
Graduate Outcomes
B3 position, progression, employment outcomes
Access & Participation
POLAR4, IMD, demographic gap analysis
OfS Compliance
B3 risk flags, TEF, regulatory exposure
People & Resources
Staff FTE, severance, cost structure
Institutional View
Executive summary across all dimensions
Open access. The portal is the entry point to the Blairgowrie intelligence suite. Institutions with portal access typically identify the paid product that answers the question their portal dashboards surface. Access via self-registration or invitation — no commitment required.
Access the Portal →
Data Intelligence Suite
D1–D5 from £1,500 each · Bundle £6,000 ex-VAT

Each Data Intelligence report is grounded in published open data (UCAS, HESA, OfS, NSS, and live review platforms) benchmarked against confirmed sector peers selected by disciplinary and size fit, not by convenience. The five reports stand alone as annual intelligence products. Together, they form the foundation for the Institutional Health Diagnostic.

Are you losing applicants, or were they never yours to begin with?

"Applications are down and we don't know if it's us, the market, or both."

UCAS
Primary user Director of Student Recruitment & Admissions, VP Commercial, Chief Marketing Officer
What we deliver
See exactly where your funnel leaks, how you compare to competitors, and whether the problem is attraction, conversion, or both. The yield gap, not the applicant number, is where your revenue problem is hiding.
Why you need this
  • Full five-year recruitment funnel benchmarked against confirmed peer institutions: applicants, offers, acceptances, and the offer-to-enrolment rate that tells you how well you convert the interest you generate
  • Identifies whether a conversion problem is a proposition problem, a marketing problem, or a price signal. Three very different interventions requiring three very different responses
  • Flags sector-share loss: whether your market is contracting or you are losing ground within it is not the same problem, and the fix is not the same either
  • International and home student breakdown shows income exposure before it reaches the financial accounts. Eighteen months earlier than your management accounts will tell you
Connected to: Financial Health (a yield decline is a surplus problem in 18 months) and Student Value (a proposition-value gap is the most common explanation for a conversion shortfall that marketing alone cannot fix).

You hit target. But what is hiding inside those numbers?

"We hit our numbers but the mix feels wrong. Too dependent on one market or one subject."

HESA Student Record
Primary user Vice-Chancellor, Chief Operating Officer, Director of Planning, Finance Director
What we deliver
Understand your real exposure by domicile, subject, and level before the next external shock reveals it for you. Five years of enrolment trend shows where the trajectory is taking your income before it becomes a budget crisis.
Why you need this
  • Five-year undergraduate and postgraduate trajectory benchmarked against disciplinary and size-based peers. Separates market-wide contraction from your own underperformance
  • Postgraduate growth analysis: most institutions underperform their peer group here, and postgraduate students generate the highest margin of any cohort you recruit
  • Home, international, and EU student mix quantified across five years. The structural shift in your student body is already locked in, and its income implications need to be in your financial model now
  • Full-time and part-time split over five years. Part-time decline is typically the first financial signal institutions miss until it is already material
Connected to: Financial Health (enrolment trajectory is the primary driver of income sensitivity modelling) and Demand (enrolment reflects the cumulative result of funnel performance over multiple recruitment cycles).

Your graduates are employed. But are they employed well enough?

"Our graduate employment stats look fine but the OfS is asking harder questions."

OfS Published Data & HESA Graduate Outcomes
Primary user Vice-Chancellor, Deputy VC (Academic), University Secretary, Director of Quality
What we deliver
Benchmark your outcomes against sector and subject norms, and spot the courses one data release away from regulatory scrutiny. Your B3 position, peer-benchmarked with confidence intervals, before the OfS writes to you.
Why you need this
  • Your OfS B3 position across Completion, Continuation, and Progression: not just the headline figure but the full statistical range the regulator uses, so you know how close to the threshold you actually are
  • Sector and peer comparison for each B3 measure: being above the threshold is not the same as being safe. Where you sit in the distribution determines your regulatory risk profile
  • LEO earnings data by subject: the graduate outcomes picture your prospective students are reading before they choose your institution, and the one the OfS will read before it reviews your B3
  • Subject-level flags for courses where Continuation and Completion scores place you inside the regulatory risk zone: the early warning your management information system is not providing
Connected to: NSS Intelligence (academic support and assessment themes are the earliest leading indicators of future B3 deterioration) and Demand (B3 position feeds Discover Uni and influences the applicants your institution attracts).

Surplus today, solvent tomorrow?

"The board wants assurance we are sustainable but finance keeps giving us spreadsheets, not answers."

HESA Finance Statistics
Primary user Vice-Chancellor, Finance Director, Chair of Finance Committee, Board of Governors
What we deliver
A single view of liquidity, income concentration, cost structure, and sector-relative risk. The break-even enrolment number: the point at which your current cost structure produces a deficit, set against your demand trajectory. The briefing your board actually needs.
Why you need this
  • Key financial ratios benchmarked against peers: surplus margin, staff cost as a proportion of income, cash reserves, and borrowing. The same measures the OfS uses when assessing whether an institution is financially sustainable
  • Break-even enrolment modelling across four scenarios, from a five to twenty per cent drop in student numbers, with the surplus and cashflow impact of each, calibrated to your specific income mix
  • Income concentration risk named, not noted: over-dependence on a single student group, subject area, or fee level is quantified and its implications spelled out
  • Board-ready independent evidence base: the answer when governors ask whether this institution is exposed to the same financial pressures as peers that are already in difficulty
Connected to: Demand and Enrolment (the financial model is only as reliable as the student number projections feeding it) and Student Outcomes (OfS financial monitoring runs alongside B3. Pressure on both dimensions at once creates disproportionate regulatory exposure).

Students are telling you something. Do you know what it is?

"NSS scores dropped and we're not sure if it's a blip, a trend, or something structural."

National Student Survey
Primary user Pro Vice-Chancellor (Education), Director of Student Experience, Marketing Director
What we deliver
Disaggregate the noise, find the signal, and know which themes are dragging you down versus which are already recovering. Three years of NSS data read against sector movement: not just your score but whether the gap is widening.
Why you need this
  • Seven satisfaction themes across three years with sector benchmark, percentile rank, and trend direction: the full diagnostic picture, not the single overall satisfaction score your management information already shows you
  • Organisation and Management is the most commercially significant theme: it is the strongest predictor of negative online reviews and declining offer acceptance rates, and the one most institutions underinvest in fixing
  • Student Voice scores below sector alongside declining acceptance rates is the most common pattern in institutions that cannot explain their conversion gap. This report surfaces that connection explicitly
  • Declining Assessment and Feedback and Academic Support scores typically precede B3 Completion and Continuation problems by two years. The earliest warning available from any public dataset
Connected to: Demand (Student Voice and Organisation scores feed Discover Uni and are read by offer-holders before accepting) and Student Outcomes (Academic Support theme is the earliest available signal for future B3 deterioration).
Synthesis Diagnostic
IHD · by enquiry

The Board-ready answer to where you actually stand

"The VC wants a single view of where we stand before the next strategy cycle and nobody can agree on the diagnosis."

D1 through D5 synthesised
Primary user Vice-Chancellor, University Secretary, Chair of Governors, Executive Leadership Team, PE investors and acquirers
What we deliver
Demand, enrolment, outcomes, finance, and satisfaction synthesised into a single strategic health check with an honest verdict. The connections between dimensions are where the real intelligence sits. A single verdict, from Consolidating Strength to Critical.
Why you need this
  • A single institutional verdict synthesised from five scored dimensions: a Board-ready document that speaks plainly about strategic position, not a management data pack that leaves the conclusion to whoever reads it first
  • The connections between dimensions are where the real intelligence sits: a demand decline that is also a conversion problem that is also a satisfaction problem requires a different response than any single dimension implies in isolation
  • Break-even enrolment calculation with financial sensitivity modelling: the most decision-relevant single output for a governing body operating under financial pressure, expressed as a number rather than a narrative
  • The only independent, evidence-based answer to a Board asking whether this institution is exposed to the same pressures as peers that are already in financial difficulty
  • Used for acquisition due diligence from both sides: financial resilience without demand sustainability is not a safe acquisition. This report surfaces both in a single view, in the language PE investors and governors use
D1 Demand Pipeline
Funnel conversion & yield
D2 Enrolment Trajectory
UG/PG five-year trend
D3 Student Outcomes
B3 risk & graduate outcomes
D4 Financial Health
Surplus trajectory & liquidity
D5 Student Satisfaction
NSS themes vs sector
The synthesis that closes the Know tier. The IHD does not replace the individual intelligence reports; it reads them together. The recruitment director, finance director, and quality team each hold one piece. This diagnostic holds all five simultaneously, and identifies the connections that explain where the institution stands and which levers are most likely to move it.
Enquire about the IHD →
Understand the Drivers

Proprietary diagnostic instruments. Doctoral-grade IP.

Where the Data Intelligence reports show you what the numbers say, the Value Diagnostics identify the forces underneath them. Each is built on validated proprietary instruments developed through doctoral research at the University of Bath. They are not replicable from publicly available data alone.

What do prospective students find out about you before they apply?

"We're spending on marketing but can't tell if our reputation is helping or hurting."

Review platforms & Blairgowrie Student Value Model
Primary user Chief Marketing Officer, Director of Student Recruitment, VP Student Experience, Strategy Director
What we deliver
We analyse what students publicly say about you, across eight value dimensions using the Blairgowrie Student Value Model, and show you the reputation you are actually recruiting against. Perception shapes conversion. This is the evidence base your marketing team has never had.
Why you need this
  • Synthesises six months of student reviews from StudentCrowd, Whatuni, Uni Compare, The Student Room, and Reddit through a validated eight-dimension academic framework. Not a star-rating average, but a scored analysis of what students report valuing about their experience
  • Identifies whether your institution is delivering on what its students prioritise (experiential value, career outcomes, community, or academic quality) and whether your recruitment marketing speaks to the right dimension or the wrong one
  • The four student personas (Experience Seeker, Economic Pragmatist, Career Converter, Balanced Achiever) are practical recruitment segments built on doctoral research at the University of Bath, not market research archetypes
  • Directly explains student satisfaction gaps and offer acceptance anomalies that quantitative data alone cannot account for. Giving you the strategic rationale, not just the symptom
Grounded in the Blairgowrie SVM. The instrument was validated through doctoral research on 307 students at the University of Bath (2023). Six-month validity window. Not bundleable with Data Intelligence reports.

What does your next great hire find out about you before they accept?

"We're struggling to hire good people and we suspect our Glassdoor reputation isn't helping."

Staff review platforms & Blairgowrie Organisational Readiness Model
Primary user Vice-Chancellor, Chief People Officer, University Secretary, PE investors conducting due diligence
What we deliver
We scrape what staff publicly say about working at your institution and score the employer brand your next hire is weighing up right now. Five dimensions of organisational readiness using the Blairgowrie BORM, with a single Change Readiness Verdict.
Why you need this
  • Scores five dimensions of organisational readiness (Mission clarity, Consistency, Staff Involvement, Adaptability, and Market Alignment) against sector benchmarks using live staff review data from Glassdoor, Indeed, and LinkedIn
  • Market Alignment is a proprietary fifth dimension not found in any other organisational model. It measures whether staff understand and support the institution's market position, which is the most common gap in change programmes that stall
  • Single Change Readiness Verdict, from High Readiness to Change-Resistant, expressed in plain language for Board and executive audiences, not HR terminology
  • Used in leadership due diligence: cultural readiness and market orientation are the two variables most commonly absent from financial-only acquisition assessments, and the two most likely to determine whether the transaction creates or destroys value
Grounded in the Blairgowrie BORM. The Blairgowrie Organisational Readiness Model extends the established Denison organisational culture framework with a proprietary fifth dimension developed through doctoral research (2025). Twelve-month validity window. Not bundleable with Data Intelligence reports.

You made the offer. Why aren't they excited?

"We're converting applicants but something feels off. Deposits are slow, melt is high, and welcome week energy is flat."

Your admissions documents • Annual audit
Primary user Marketing Director, Admissions Director, Director of Student Recruitment
What we deliver
We audit every touchpoint from application to enrolment and score the momentum you are building, or losing, at each stage. The gap between what your institution says it is and what a prospective student actually experiences is the primary driver of application-to-enrolment melt. This diagnostic measures it.
Why you need this
  • Scores your enquiry response, Open Day materials, offer letter, acceptance pack, and registration instructions against eight value dimensions drawn from doctoral research at the University of Bath. The same framework that underpins the Student Value Diagnostic
  • Identifies Momentum Killers: the specific documents or communications where a single failure is actively destroying enrolment intent, regardless of how well the rest of the admissions journey performs
  • Produces a Momentum Score (1–100), a colour-coded heatmap across all five admissions moments, and a prioritised Action Plan with effort and impact ratings ready for immediate handoff to your team
  • Designed as an annual audit: year one establishes the baseline, year two measures whether interventions made a measurable difference. A repeatable, evidence-based measure of whether your communications investment is working
  • Requires no student data, no staff interviews, and no sensitive information. Only the documents your institution already produces
Grounded in the BAVF. The Blairgowrie Admissions Value Framework applies the doctoral consumer value research to your admissions communications. Annual cadence; year-on-year comparative analysis included from year two at no extra cost. Not bundleable with Data Intelligence reports.
Enquire →
Act with Confidence

Intelligence that moves with your institution — not in a quarterly file.

The advisory tier. Blairgowrie sits alongside your leadership team, keeping the intelligence layer current and translating it into strategic guidance when it matters. From managed competitive intelligence for recruitment teams to the full Gamekeeper Partnership embedded in your strategy cycle.

The intelligence layer applied to application to enrolment.

"The sector evidence shows a structural conversion gap. What we need is the intelligence to act on it — per applicant, per week."

Your applicant data • UCAS • Blairgowrie propensity engine
Primary user Director of Student Recruitment, Marketing Director, Admissions Director, Vice-Chancellor
What we deliver
Three components in one programme: Student Value Diagnostic, Student Momentum Diagnostic, and the Applicant Journey Platform — a live propensity tool that gives your recruiters a ranked action list every morning. Built on your data. Operational from cycle one.

Three components

01 — Student Value Diagnostic
What drives your students — calibrated to your applicant pool
02 — Student Momentum Diagnostic
Where experience and communication break down before arrival
03 — Applicant Journey Platform
Propensity score with trajectory · Persona classification · Daily recruiter action list · Every score traceable to specific behavioural events
Three components. One programme. Compounds every cycle. The diagnostic components establish the intelligence baseline. The platform makes it operational. The longer it runs on your data, the sharper the propensity scores become.
See the programme →

Your historic applicant data already contains the conversion answer. This is the model that reads it.

"Our yield is below the sector median. We don't know which applicants are at risk, which channels are actually converting students, or whether our marketing is talking to the right people."

Your UCAS applicant data • 3 historical cycles • Blairgowrie propensity framework
Primary user CMO, Director of Student Recruitment, Head of Admissions
What we deliver
A propensity model built on your institution's own anonymised UCAS applicant data across three historical recruitment cycles. Logistic regression grounded in the O'Connor (2023) doctoral research on student value orientation (University of Bath). The model produces conversion personas derived from your data, a scored applicant list, and a marketing effectiveness read that shows where spend produces enrolments rather than applications. The intelligence compounds through the cycle: the model is applied at three defined points — post-January deadline, post-decision deadline, and post-Clearing — with each pass sharpening the priority list as new data arrives.
What is included
  • Propensity score (0–100) per applicant with top three scoring factors and persona assignment — refreshed three times through the UCAS cycle as new data lands
  • Conversion personas derived from your data: dominant value orientation, historical conversion rate, and recommended intervention type and timing per segment
  • Marketing effectiveness analysis: which channels produce enrolments not just applications, cost per enrolled student by channel, where to redirect spend before the next cycle
  • Odds ratios for every significant conversion predictor, stated in plain English and auditable by a non-technical leadership team
  • SLT-quality presentation delivered to your CMO and leadership team — structured as a leave-behind your team can present internally
Connected to the Conversion Intelligence Programme. The conversion personas built by this engagement power the Applicant Journey Platform — the operational layer that turns model output into daily marketing actions through the cycle.
Book a conversation →

A standing intelligence relationship — not a periodic commission.

"We commission reports when the Board asks for them. By the time the report arrives, the question has moved on."

Full intelligence layer • All 15 databases • Quarterly reviews
Primary user Vice-Chancellor, University Secretary, Chair of Governors
What we deliver
Quarterly intelligence reviews across your institution's full data profile — demand, outcomes, finance, satisfaction, regulatory exposure — with advisory access between reviews. A named advisor who holds your institutional context and is available when the sector moves, a Board question lands, or a decision requires a data-informed response. Not on the next scheduled report.
What is included
  • Quarterly institutional review: a standing briefing across all D-suite dimensions, updated from the latest data releases and timed to your Board and strategy calendar
  • Advisory access between reviews: when a regulatory communication, a sector development, or a Board question requires a data-informed response, we provide it in hours rather than weeks
  • Intelligence that compounds: the Blairgowrie knowledge base for your institution deepens with each review. Year two is sharper than year one because the baseline is already established
  • A single named point of contact who holds the institutional history, understands the sector in depth, and does not need briefing from scratch each time
Standing intelligence relationship — not a commission model. Advisory access is reactive: you call when you need us. The institutional context is already held, so the conversation starts at the right level.
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The full picture, on demand, embedded in your strategy cycle.

"We need Blairgowrie to be part of how we operate, not something we commission when we are already behind."

Full intelligence layer • All products • Custom analytics • Priority access
Primary user Vice-Chancellor, University Secretary, Full executive team
What we deliver
Blairgowrie embedded in your strategy cycle — not an advisory input but a continuous intelligence function. All intelligence products on a rolling annual basis. Custom analysis in scope on demand. We participate in strategy sessions; Board papers are informed by live intelligence before decisions are made, not presented after them.
What is included
  • All intelligence products on a rolling annual basis: D1–D5, Value Diagnostics, and IHD — deployed as part of the partnership without per-product commissioning
  • Custom analysis on demand: merger scenario modelling, new campus feasibility, market entry assessment — within scope when the question requires bespoke intelligence
  • Embedded in the strategy cycle: Blairgowrie participates in strategy sessions; Board papers are informed by live intelligence before decisions are made, not after
  • Priority access and guaranteed response windows — intelligence is available when decisions require it, not on the next available slot
Proactive, not reactive. Where the Retainer responds when called, the Partnership means Blairgowrie is already in the room. We take on Partnership relationships selectively — assessed by conversation, based on fit and the quality of the strategic question.
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The right starting point depends on where you stand.

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